North Coast SBDCEureka and Crescent City California

Our Team

The North Coast SBDC is staffed with experienced leaders who assist SBDC clients grow and develop their businesses.

Leila Roberts



Leila began serving as Director of the North Coast Small Business Development Center in August 2016. She brings to SBDC lessons learned from a 20-year career growing strong community institutions—from Philadelphia to D.C., Vermont to Bangladesh.

In twelve years with the global arm of United Way, Leila guided local business and community leaders in 45 countries who wanted to start up homegrown nonprofit organizations. Right out of college, she ran a small town Planned Parenthood clinic. Before coming to Humboldt to settle with her family, she consulted with small nonprofit and business clients across California on their marketing, PR, and sales or fundraising. 

She serves on College of the Redwoods Entrepreneurship Advisory Board as well as the national Board of the Move to Amend coalition, and volunteers with the North Coast’s True North Organizing Network and Centro del Pueblo.

She has a master’s degree in the management of sustainable development. Leila is the daughter and granddaughter of immigrants from England and Morocco. She lives in Eureka with her husband John Richmond, general manager of Lost Coast Communications, and their pointy-eared dog Benny. 

Leila believes thriving small independent businesses are the heart of our community and the key to our prosperity. 

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through cooperative agreements with the U.S. Small Business Administration, the California Governors Office for Business and Economic Development, and other private and public partners;  and nationally accredited by the association of SBDCs.