“SBDC has been a terrific support to us and we know that SBDC will be there when we need them to offer knowledgeable advice on any business subject.”
Crosbie Chiropractic was founded in 1983 in Southern California and moved to Humboldt County in 2001, first to Rio Dell, then to Fortuna in 2006. Dr. Michael Crosbie is the owner and is dedicated to using chiropractic adjustments to alleviate a myriad of conditions, from low back pain to migraine headaches. He is the only local practitioner of the Koren Specific technique. He has written nearly 50 articles for the Times-Standard since 2005 and is dedicated to educating those who want to learn about how chiropractic treatments can improve overall health and well-being.
They have been a client of SBDC since 2004. They quickly learned that they can contact SBDC and their Business Advisor whenever they need assistance or are looking for referrals to resources. Over the years, they have called on SBDC for help on a myriad of subjects: legal structure, employee benefits, marketing, press releases, technology questions, and web site analysis. They’ve taken part in training events offered by SBDC: Quickbooks Boot Camp and Build Your Trybe.
In 2012 they returned to the North Coast SBDC for help in developing a detailed business plan for the growing practice. They were also in need of assistance putting together financial projections using Stilson’s Financial Template. Over a series of meetings they worked closely with their SBDC Business Advisor to complete a sound business plan.
Crosbie Chiropractic recently developed a new web site in hope it will educate those unfamiliar with how chiropractic adjustments can help alleviate pain and heal the body or “turn on the life force”. SBDC’s Technology Assistance Program analyzed their web site and offered suggestions to enhance the web site. When the web site was completed, SBDC assisted with a press release to help get the word out.