North Coast SBDCEureka and Crescent City California

Art as a Business Flight 2020

Want to earn a living as an artist or craftmaker?

The North Coast Small Business Development Center is offering a special program for artists on the North Coast to enhance their business skills. This "Art as a Business" cohort learning program will run for three months in 2019. We have done this program several times and response has always been very positive. 
  • Program Info coming soon
  • Call (707) 445-9720 or stop by our offices at 520 E Street, Eureka to ask questions or fill out your application in person.

Is This for Me? 

Do you wish you could earn a living or increase your income from your tangible artwork or craftwork products? Does your household live with a low-to-moderate income? If you answer yes to both of these, then you may be eligible.

Ready to Apply?

Step (1) YOU APPLY. We extended the deadline. Please apply BY OR BEFORE [DATE TBD]: Complete the Online Request for Services, Flight Application, and Income Eligibility forms below and email them to or bring/mail them to North Coast SBDC Flights Program, 520 E Street, Eureka, CA 95501 We will review applications on a rolling basis so get them in early and you'll get an answer quicker. If you need to apply late, please email asap
Download electronic versions here or call (707) 445-9720 x210 / email to have the application emailed to you.
  • Sign up online as a client * Be sure to specify you’re an Art Flight candidate. This gets you into the system so you can access help no matter what.
  • Flight Program Application * Download, fill out thoughtfully, and return by email, mail or in person.
  • Income Eligibility Form * This income form must be filled out completely or we cannot process it. All information is kept confidential. Call us any time if you need help with the questions.
Step (2) WE CONFIRM YOUR INCOME ELIGIBILITY. You will get an email promptly confirming that we received your application and saying whether you are income eligible for this program. 
Step (3) WE CONFIRM YOUR FLIGHT ELIGIBILITY You will get a phone call and an email after your application has been reviewed letting you know whether it's time to set up your intake interview with a business advisor. That conversation will allow us to figure out whether this Art as a Business flight is the right program for your needs, or if our other services will suit you better. If you are a fit for this cohort, we will assign you your own business coach who will talk in depth with you about your hopes, needs, and goals. If you are a fit for the cohort but you don't qualify for the full scholarship you can decide then if you want to pay out of pocket, or you can choose to have business advising only, which is always no-cost.

The Timeline

  • TBD: Application Deadline, round 1
  • TBD: Application Deadline, round 2
  • TBD: Participants have their first meeting with a business advisor (phone or in-person)
  • TBD: Program kicks off
  • TBD: Participants who signed up by 3/24 participate in Humboldt Open Studios
  • TBD: Program ends

Upcoming Programming

Info Session #1 | February 19th, Prosperity Center @ 520 E Street, Eureka
Info Session #2 | March 12th, Prosperity Center @ 520 E Street, Eureka
Welcome & Kick-off | March 24th, Location TBD

The Program

This Art as a Business flight provides three benefits: one-on-one business advising, team building with others in the cohort, and workshops. 
Business Advising: participants are required to complete 10 or more hours of business advising. This is the most important part of any SBDC program--this is where you get individualized, confidential coaching from an experienced advisor. 
Team Building: there will be many opportunities for members of the cohort to share advice, cheer each other on, and provide feedback. Past participants tell us these relationships often last long past the end of the Flight program.
Workshops: Some workshops are required, and others are optional. See details below.

The Workshops

Workshop dates will be updated when our instructors confirm availability, but we try to hold them all on a work day starting at 5:30 pm.
Workshop location is Prosperity Center Conference Room, 520 E Street, Eureka unless otherwise specified.
If you are accepted into the Flight but are not income eligible for the full scholarship, you can pick and choose the workshops you wish to participate in. Prices are indicated below.
The Required vs Optional Sessions below apply to full scholarship participants. Participants who are paying out of pocket can select the workshops they need and have the budget for.
You can take the Business Basics workshops whenever you like, however below is the recommended order/flow.

Required Workshops

Business Planning for the Real World - February 4th
Think Like a Marketer - February 11th
Financial Basics for Business Owners - February 25th
Welcome & Kick-off | March 25th

Optional and Recommended Workshops

Intro to E-Commerce - January 16th, 5:30-7:30pm
Learn how to set up and grow a smooth-running e-commerce business.
Get Searched & Found (Local Online Search) - January 30th, 5:30-7:30pm
Don't let your business stay invisible! Make sure customers find your business in local online searches.
GET LOVED (ONLINE REPUTATION MANAGEMENT) - February 13th,  5:30-7:00pm
With the tips and tricks taught in this workshop Emanuel Rose, you will learn how to take your online reputation into your own hands and make the review platforms work for you.
MARKETING YOUR BRAND ONLINE February 26, 2020 5:30pm to 7:30pm
Learn creative and powerful ways to use social media to drive customers to buy online.
E-COMMERCE ACCOUNTING - Thursday, February 27, 2020 5:30pm to 7:30pm
Learn how basic accounting principles apply to e-commerce sales. 
PHOTOGRAPHY FOR DIGITAL MARKETING & E-COMMERCEWednesday, March 11, 2020 5:30pm to 7:30pm
Learn how to present and photograph your products for highest impact -- but simply, at home, and on a tight budget.
BUILD YOUR FIRST E-COMMERCE WEBSITESaturday, March 28, 2020 10:00am to 2:00pm
This is a hands-on step-by-step workshop led by a seasoned web developer and marketing expert. You will finish the workshop with your own low-cost e-commerce website. Please bring images, copy for your website, and your lunch.



Welcome and Kick-Off: Tuesday, May 2, 5:30 to 7:30 pm
Orientation & program logistics. Team building. Defining your brand. Setting goals, mission/vision. (2 hours, $100) Registration link coming soon
Business Basics: Plan for Success | April 19, May 17, June 21, July 19
Click on a date above to register for that workshop. (2 hours, $30)
Legal Basics for Artists | Mid May
Contracts, copyrights, licensing, insurance (2 hours, $100) Registration link coming soon
Time Management for Artists & Financial Health for Entrepreneurs | Late May
Define financial success. Separate personal vs business finances. Attitude and myth-busting. Time is money; so manage both. (2.5 hours, $150) Registration link coming soon
Resources for Artists & Pricing your Work | Early June
Grants, fellowships, residencies. How to price your work. (2.5 hours, $150) Registration link coming soon
Business Basics: Get Your Books in Order | April 5, May 3, June 7, July 5
Click on a date above to register for that workshop. (2 hours, $30)
Business Basics: Think Like a Marketer | April 13, May 11, June 13, July 10
Click on a date above to register for that workshop. (2 hours, $30)
Marketing & Selling Your Art or Craft in Galleries | June TBD
Galleries and other traditional sales channels. (2 hours, $100) Registration link coming soon
Marketing & Selling Your Art or Craft Online | June/July TBD
How to market and sell your work via Etsy, Ebay, Amazon, and more. (2 hours, $100) Registration link coming soon
Artist Panel and Q & A | July TBD
Successful artists talk about their careers, give advice about galleries, corporate and municipal contracts, selling outside of Humboldt County, etc. (2 hours, $100) Registration link coming soon
Business Basics: Get Your Finances in Order | April 26, May 24, June 28, July 26
Click on a date above to register for that workshop. (2 hours, $30) 
Resources for Entrepreneurs/Makers | June TBD
When and how to use debt, crowdfunding, and more. (2 hours, $100) Registration link coming soon
Strategic eMarketing with Social Media | June TBD
Reach more buyers, use social media resources and time wisely. (2 hours, $100) Registration link coming soon
Photograpy for e-commerce | July TBD
Learn how to present and photograph your pieces for highest impact. Hands-on. Led by respected local professional photographer. (2 hours, $100) Registration link coming soon
Build your e-commerce web site | July TBD
Hands-on step by step workshop led by a seasoned web developer who likes to teach what he knows. You finish having built the first version of your own free Squarespace web site. Held at College of the Redwoods computer lab in Eureka. (4 hours, $200) Registration link coming soon

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.