Humboldt House Lodge is a family-owned assisted living facility in Eureka that provides personalized care for seniors. The business offers housing, daily living assistance, nutritious meals, and social engagement activities, all designed to support residents’ independence while ensuring their safety and well-being.
Heather’s background in social work and her 15 years serving the community through child welfare and juvenile probation inspired her to continue helping vulnerable populations in a more personal, hands-on way. Her passion for care, combined with her experience owning another residential facility, led her to expand her impact by acquiring Humboldt House Lodge and creating a welcoming environment for seniors in need of support.
When it came to acquiring Humboldt House Lodge, an SBDC advisor provided technical assistance. This support included financial projections, estimating expenses, managing credit card statements and reconciling large accounts and presenting strong financials needed to acquire Humboldt House Lodge, which had been vacant for four years.
With improved bookkeeping and clear financial projections, Heather successfully secured approval to acquire Humboldt House Lodge. She transformed a long-vacant property into a thriving assisted living community, expanding access to quality senior care in Humboldt County while strengthening her business operations.
“She is a genius, I would be in so much trouble without her help—she has the patience of a saint.” -Heather
The most impactful assistance was hands-on support with bookkeeping cleanup and financial projections. The SBDC advisor helped organize her financial records, understand her numbers, and build accurate projections, which were essential in securing financing and confidently moving forward with the business.
