North Coast SBDCEureka and Crescent City California

Think Like a Marketer (Business Basics)

Think Like a Marketer (Business Basics)

Thursday, April 23, 2020 5:30pm to 7:30pm
30

What is brand identity—and how to create yours. What is your product actually doing for customers--features v benefits? How to find and reach your target markets. Create key customer personas. Analyze your competition. Basics of day to day marketing discipline. When, why, and how to advertise, etc. Leave with a basic marketing plan.

Madison McLaughlin
7074459720
Prosperity Center
520 E Street
Eureka

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.