E-Commerce and Digital Marketing Series

Get ready for the return of in-person retail and the summer tourist season. Sharpen your digital practices. Get visitors and locals alike excited to spend money with your business.

Digital Marketing Intensive

**BY POPULAR DEMAND we will offer this again in September 2021 and February 2022! Registration will open up in June 2021. Please email admin@northcoastsbdc.org to be put on mailing list for this program.** 

Sign up now for our NEW spring digital marketing intensive program! Improve your web presence, keywords, search engine results, and social media best practices.

Alerts: (1) You have to have a web site, at least, to benefit. (2) Don’t worry about missing any of the e-Week webinars–they will be recorded and shared with all registrants.

You get

  • (1) Personalized digital audit of your business’s online “findability”, web site, Facebook, and Instagram channels. 
  • (2) Five hours of webinars during Spring e-Week (4/26-30) to dig deeper on every part of your digital marketing audit: from web site design, keyword use, social media presence, and more. (These are recorded, so don’t worry if you miss any.)
  • (3) Up to 10 hours of one-to-one digital marketing & e-commerce consulting from our experienced team.

This is for you IF:

  • You have had a business web site for at least 6-12 months
  • You use Facebook or Instagram to engage customers
  • You are ready to improve your online customer engagement 
  • You are hoping to capture significant revenue during the upcoming summer season

Timeline:

  • Monday April 5th – April 22nd: Complete this Audit Application Form asap, no later than Thursday, April 22nd.
  • Friday, April 23rd: You will receive a customized report within 5 business days, no later than close-of-day 4/23.
  • Monday April 26th through Friday, April 30 from 12-1 pm: join the digital marketing and e-commerce lunch time webinars. (Registrants will receive recordings.)

Past Workshops

Program is being refined and new dates will be announced shortly.

  • Intro to Social MediaIntro to E-Commerce
  • Get Searched and Found(Local Online Search) 
  • E-Commerce Integration
  • Get Loved (Online Reputation Management) 
  • Marketing Your Brand Online
  • E-Commerce Accounting
  • Digital Marketing Discipline
  • Photography for Digital Marketing & E-Commerce
  • Multimedia for Digital Marketing & E-Commerce
  • Build Your First E-Commerce Website 

E-Commerce and Digital Marketing Series

Basics

Intro to Social Media: What the heck is a hashtag?You have a business or you’re self-employed. You know you should ‘get your name out there’ on social media. But where to get started? Come to this fun, low-key workshop on the basics of social media marketing. Best for people who want more confidence before they spend a lot of time or money trying to reach customers this way.You’ll come away knowing:What are the social media channels? How do they work? Who uses them?
Become an insider. Learn basic tips and tricks: keywords, hashtags, using photo and videos, tagging, “at”ing, liking, and more.
This one is best after you’ve taken the Business Basics: Think Like a Marketer workshop (not required). It works well as a foundation for the next workshops in the E-Commerce & Digital Marketing series.Best For: New to social media

Intro to E-Commerce: How to sell online and pick the right platform 

In this two hour workshop learn from our one of our local ECommerce expert, Amy Fowler, how to create or expand your business presence with online platforms. This workshop will be about the basic framework of an ECommerce business, from product to sale, including which departments you must have in place to make your business flow smoothly. You will be walked through which vendor sites are best for your business and what options are available for websites.
Best For: New to E-Commerce

Get Searched and Found (Local Search)Stop wasting time and resources, get found in local searches! In this workshop you will learn how to understanding local search marketing & how search engines, Google My Business, and customer review sites like Yelp affect your bottom line.For new and experienced digital marketers.Best For: Learning but not expert

Get Loved (Reputation Management)Whether business owners like it our not, review sites, such as Yelp, Trip Advisor, and Google can have a major impact on your business. Current statistics show that 86% of consumers read reviews prior to patronizing a business (BrightLocal). In this 1.5 hour workshop you will learn how to use the top review sites to your advantage.Gain an understanding of how to respond to negative reviews and positive reviews, as well. With the tips and tricks taught in this workshop you will learn how to take your online reputation into your own hands, and make it work for you, not against you.Best For: Learning but not expert

Deeper Dive

Marketing Your Brand OnlineLearn the pros and cons of selling your work via Etsy, E-Bay, or Amazon. Learn the basics of using social media to drive customers to buy online.Taught by instructor Bill Prescott who advises SBDC clients on e-commerce and leads digital marketing and sales for Sun Valley Flower Farms. This is a practical, interactive workshop for businesses that are already doing some e-marketing, but want to do better.Best For: Learning but not expert

E-Commerce IntegrationThis workshop takes you on a deeper dive into E-Commerce, giving businesses an understanding of how to intergrate all aspects of their online business to function as a cohesive whole. From the web site to marketing, inventory to bookkeeping. Join local E-Commerce pro Amy Fowler as she teaches you how to integrate the front and back ends of your retail business with your e-commerce platforms in the most efficient way. Best For: Experienced w/ E-Commerce

E-Commerce Accounting

How basic accounting principles apply to eCommerce sales, using software integrations, Chart of Accounts set up differences, Managing fees and sales taxes, and creating and scheduling processes to manage your accounting. Seasoned eCommerce specialist, Amy Fowler, will walk you through the process. 
Best for: Business Owners

Hands On Skill-Building

Digital Marketing Discipline Increase customer prospects and sales by directing your energy where it will generate real results. Improve your day to day discipline of digital marketing–for owners who are already in business and already doing digital marketing. Helps if you also already have your e-marketing vendors, if any. Make the investment of time and money worth it!Best for: Learning but not expert

Photography for Digital Marketing & E-CommerceLearn how to present and photograph your products for highest impact—but simply, at-home, on a tight budget. Hands-on. Presented by Brandi Easter, well known commercial photographer.Best for: learning but not expert

Multimedia for Digital Marketing & E-CommerceGo beyond still photos. Learn the basics of creating, editing, and using multimedia content to market your business. Videography, Animation, Editing basics (Canva, GIMP, Filmora etc.) Practical and interactive, so bring your laptop, pad, and smartphone.Best for: Learning but not expert

Build Your E-Commerce Web SiteHands-on step by step workshop led by a seasoned web developer and marketing experts Peggy Murphy and Sean Peterson. You will finish the workshop with your first version of your own low-cost Squarespace web site.Humboldt State University computer lab, Siemens Hall 118.Best for: New to E-Commerce