Tracy Mccormack

Business Advisor

North Coast SBDC

About Me:

Tracy is a marketing and graphic design professional with over 20 years of experience, specializing in providing creative and affordable solutions for small businesses. Her expertise includes personalized marketing strategies, social media management, and website creation. She is skilled in both print and digital graphic design, search engine optimization (SEO), keyword usage, and content creation for YouTube channels.

Since 2004, Tracy has owned and operated her own marketing and graphic design business in Humboldt County. She currently holds part-time positions with the nonprofit Nor-Cal Guides & Sportsmen’s Association and the Medford Rogues Baseball Club. Her extensive background includes working with local media outlets like the Times-Standard Newspaper and 101 Things To Do Magazines, as well as roles in the marketing and communications departments at Blue Lake Casino
& Hotel and the Humboldt County Office of Education.

Tracy’s career also includes serving on the boards of nonprofit organizations such as the Humboldt Crabs, Arcata Main Street, and Mad River Alliance’s Humboldt Steelhead Days. Early in her career, she worked in publishing in the Bay Area as an Art Director for BAM Magazine and Assistant Art Director for Bass Player Magazine, starting as an ad production assistant at Videomaker Magazine.