North Coast SBDCEureka and Crescent City California

Art as a Business Flight 2017

Want to earn a living as an artist or craftmaker?

APPLY BY APRIL 12TH! EXTENDED DEADLINE

The North Coast Small Business Development Center is offering a special program for artists on the North Coast to enhance their business skills. This "Art as a Business" cohort learning program will run from May through July 2017, in partnership with The Ink People. We have done this program several times and response has always been very positive. 

  • Download this flyer
  • Call (707) 445-9720 or stop by our offices at 520 E Street, Eureka to ask questions or fill out your application in person.

Is This for Me? 

Do you wish you could earn a living or increase your income from your tangible artwork or craftwork products? Does your household live with a low-to-moderate income? If you answer yes to both of these, then you may be eligible.

Ready to Apply?

Step (1) YOU APPLY. We extended the deadline. Please apply BY OR BEFORE WEDNESDAY APRIL 12th: Complete the Online Request for Services, Flight Application, and Income Eligibility forms below and email them to flights@northcoastsbdc.org or bring/mail them to North Coast SBDC Flights Program, 520 E Street, Eureka, CA 95501 We will review applications on a rolling basis so get them in early and you'll get an answer quicker. If you need to apply late, please email flights@northcoastsbdc.org asap

Download electronic versions here or call (707) 445-9720 x210 / email flights@northcoastsbdc.org to have the application emailed to you.

  • Sign up online as a client * Be sure to specify you’re an Art Flight candidate. This gets you into the system so you can access help no matter what.
  • Flight Program Application * Download, fill out thoughtfully, and return by email, mail or in person.
  • Income Eligibility Form * This income form must be filled out completely or we cannot process it. All information is kept confidential. Call us any time if you need help with the questions.

Step (2) WE CONFIRM YOUR INCOME ELIGIBILITY. You will get an email promptly confirming that we received your application and saying whether you are income eligible for this program. 

Step (3) WE CONFIRM YOUR FLIGHT ELIGIBILITY You will get a phone call and an email after your application has been reviewed letting you know whether it's time to set up your intake interview with a business advisor. That conversation will allow us to figure out whether this Art as a Business flight is the right program for your needs, or if our other services will suit you better. If you are a fit for this cohort, we will assign you your own business coach who will talk in depth with you about your hopes, needs, and goals. If you are a fit for the cohort but you don't qualify for the full scholarship you can decide then if you want to pay out of pocket, or you can choose to have business advising only, which is always no-cost.

The Timeline

  • March 20: Application Deadline, round 1
  • April 12: Application Deadline, round 2
  • Before May 2: Participants have their first meeting with a business advisor (phone or in-person)
  • May 2: Program kicks off
  • June 3-4, 10-11: Participants who signed up by 3/24 participate in Humboldt Open Studios
  • End of July: Program ends

The Program

This Art as a Business flight provides three benefits: one-on-one business advising, team building with others in the cohort, and workshops. 

Business Advising: participants are required to complete 10 or more hours of business advising. This is the most important part of any SBDC program--this is where you get individualized, confidential coaching from an experienced advisor. 

Team Building: there will be many opportunities for members of the cohort to share advice, cheer each other on, and provide feedback. Past participants tell us these relationships often last long past the end of the Flight program.

Workshops: Some workshops are required, and others are optional. See details below.

The Workshops

Answers to Frequently Asked Questions

  • Workshop dates will be updated when our instructors confirm availability, but we try to hold them all on a work day starting at 5:30 pm.
  • Workshop location is Prosperity Center Conference Room, 520 E Street, Eureka unless otherwise specified.
  • If you are accepted into the Flight but are not income eligible for the full scholarship, you can pick and choose the workshops you wish to participate in. Prices are indicated below.
  • The Required vs Optional Sessions below apply to full scholarship participants. Participants who are paying out of pocket can select the workshops they need and have the budget for.
  • You can take the Business Basics workshops whenever you like, however below is the recommended order/flow.

REQUIRED WORKSHOPS

Welcome & Kick-off | Tuesday, May 2, 5:30 to 7:30 pm

Orientation & program logistics. Team building. Defining your brand. Setting goals, mission/vision. (2 hours, $100) Registration link coming soon

Business Basics: Plan for Success | April 19, May 17, June 21, July 19

Click on a date above to register for that workshop. (2 hours, $30)

Legal Basics for Artists | Mid May

Contracts, copyrights, licensing, insurance (2 hours, $100) Registration link coming soon

Time Management for Artists & Financial Health for Entrepreneurs | Late May

Define financial success. Separate personal vs business finances. Attitude and myth-busting. Time is money; so manage both. (2.5 hours, $150) Registration link coming soon

Resources for Artists & Pricing your Work | Early June

Grants, fellowships, residencies. How to price your work. (2.5 hours, $150) Registration link coming soon

Business Basics: Get Your Books in Order | April 5, May 3, June 7, July 5

Click on a date above to register for that workshop. (2 hours, $30)

Business Basics: Think Like a Marketer | April 13, May 11, June 13, July 10

Click on a date above to register for that workshop. (2 hours, $30)

Marketing & Selling Your Art or Craft in Galleries | June TBD

Galleries and other traditional sales channels. (2 hours, $100) Registration link coming soon

Marketing & Selling Your Art or Craft Online | June/July TBD

How to market and sell your work via Etsy, Ebay, Amazon, and more. (2 hours, $100) Registration link coming soon

Artist Panel and Q & A | July TBD

Successful artists talk about their careers, give advice about galleries, corporate and municipal contracts, selling outside of Humboldt County, etc. (2 hours, $100) Registration link coming soon

OPTIONAL WORKSHOPS

Business Basics: Get Your Finances in Order | April 26, May 24, June 28, July 26

Click on a date above to register for that workshop. (2 hours, $30) 

Resources for Entrepreneurs/Makers | June TBD

When and how to use debt, crowdfunding, and more. (2 hours, $100) Registration link coming soon

Strategic eMarketing with Social Media | June TBD

Reach more buyers, use social media resources and time wisely. (2 hours, $100) Registration link coming soon

Photograpy for e-commerce | July TBD

Learn how to present and photograph your pieces for highest impact. Hands-on. Led by respected local professional photographer. (2 hours, $100) Registration link coming soon

Build your e-commerce web site | July TBD

Hands-on step by step workshop led by a seasoned web developer who likes to teach what he knows. You finish having built the first version of your own free Squarespace web site. Held at College of the Redwoods computer lab in Eureka. (4 hours, $200) Registration link coming soon

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through cooperative agreements with the U.S. Small Business Administration, the California Governors Office for Business and Economic Development, and other private and public partners;  and nationally accredited by the association of SBDCs.