E-Commerce and Digital Marketing Series
Get ready for the return of in-person retail and the summer tourist season. Sharpen your digital practices. Get visitors and locals alike excited to spend money with your business.
Digital Marketing Intensive
**BY POPULAR DEMAND we will offer this again in April 2022! Registration will open up in March 2022.
SPRING 2022 digital marketing intensive program! Improve your web presence, keywords, search engine results, and social media best practices.
(1) You have to have had a business web site for at least six months to benefit from this program.
(2) The e-Week webinars will be recorded and shared with all registrants.
- (1) Personalized digital audit of your business’s online “findability”, web site, Facebook, and Instagram channels.
- (2) Five hours of webinars: daily from 12-1 pm Monday – Friday during Digital Marketing Webinar e-Week. Dig deeper on every part of your digital marketing audit: web site design best practices, keyword use and findability, social media marketing best practices, and more. (These are recorded, so don’t worry if you miss any.)
- (3) Follow up with one-to-one consulting on digital marketing & e-commerce from our experienced team.
This is for you IF:
- You have had a business web site for at least 6-12 months
- You use Facebook or Instagram to engage customers
- You are ready to improve your online customer engagement and capture significant revenue during the upcoming high season
Digital E-Week Webinars
Each workshop runs from 12-1 pm. They are interactive so we encourage you to join live and ask questions. If you miss one don’t worry–they will be recorded and shared with registrants.
Monday, April 4 – Your Digital Marketing Roadmap
Tuesday, April 5 – Social Media Success: 8 things to do NOW that will grow your following + increase engagement on Facebook & Instagram.
Wednesday, April 6 – Five Steps to Fix Your Web Site. An essential checklist to make your website help your business thrive. Plus Optimizing Search & Keywords.
Thursday, April 7 – Up-Level Your E-Commerce. Best practices to grow sales online.
Friday, April 8 – Get Loved. Reputation Management Made Simple. Managing your online relationships (Review sites, Facebook messages, Comments, Contact Me form, etc.)
E-Commerce and Digital Marketing Series
- Intro to Social Media
- Intro to E-Commerce
- Get Searched and Found (Local Online Search)
- E-Commerce Integration
- Get Loved (Online Reputation Management)
- Marketing Your Brand Online
- E-Commerce Accounting
- Digital Marketing Discipline
- Photography for Digital Marketing & E-Commerce
- Multimedia for Digital Marketing & E-Commerce
- Build Your First E-Commerce Website
Intro to Social Media: What the heck is a hashtag?You have a business or you’re self-employed. You know you should ‘get your name out there’ on social media. But where to get started? Come to this fun, low-key workshop on the basics of social media marketing. Best for people who want more confidence before they spend a lot of time or money trying to reach customers this way.You’ll come away knowing:What are the social media channels? How do they work? Who uses them?
Become an insider. Learn basic tips and tricks: keywords, hashtags, using photo and videos, tagging, “at”ing, liking, and more.
This one is best after you’ve taken the Business Basics: Think Like a Marketer workshop (not required). It works well as a foundation for the next workshops in the E-Commerce & Digital Marketing series.Best For: New to social media
Intro to E-Commerce: How to sell online and pick the right platform
In this two hour workshop learn from our one of our local ECommerce expert, Amy Fowler, how to create or expand your business presence with online platforms. This workshop will be about the basic framework of an ECommerce business, from product to sale, including which departments you must have in place to make your business flow smoothly. You will be walked through which vendor sites are best for your business and what options are available for websites.
Best For: New to E-Commerce
Get Searched and Found (Local Search)Stop wasting time and resources, get found in local searches! In this workshop you will learn how to understanding local search marketing & how search engines, Google My Business, and customer review sites like Yelp affect your bottom line.For new and experienced digital marketers.Best For: Learning but not expert
Get Loved (Reputation Management)Whether business owners like it our not, review sites, such as Yelp, Trip Advisor, and Google can have a major impact on your business. Current statistics show that 86% of consumers read reviews prior to patronizing a business (BrightLocal). In this 1.5 hour workshop you will learn how to use the top review sites to your advantage.Gain an understanding of how to respond to negative reviews and positive reviews, as well. With the tips and tricks taught in this workshop you will learn how to take your online reputation into your own hands, and make it work for you, not against you.Best For: Learning but not expert
Marketing Your Brand OnlineLearn the pros and cons of selling your work via Etsy, E-Bay, or Amazon. Learn the basics of using social media to drive customers to buy online.Taught by instructor Bill Prescott who advises SBDC clients on e-commerce and leads digital marketing and sales for Sun Valley Flower Farms. This is a practical, interactive workshop for businesses that are already doing some e-marketing, but want to do better.Best For: Learning but not expert
E-Commerce IntegrationThis workshop takes you on a deeper dive into E-Commerce, giving businesses an understanding of how to intergrate all aspects of their online business to function as a cohesive whole. From the web site to marketing, inventory to bookkeeping. Join local E-Commerce pro Amy Fowler as she teaches you how to integrate the front and back ends of your retail business with your e-commerce platforms in the most efficient way. Best For: Experienced w/ E-Commerce
How basic accounting principles apply to eCommerce sales, using software integrations, Chart of Accounts set up differences, Managing fees and sales taxes, and creating and scheduling processes to manage your accounting. Seasoned eCommerce specialist, Amy Fowler, will walk you through the process.
Best for: Business Owners
Hands On Skill-Building
Digital Marketing Discipline Increase customer prospects and sales by directing your energy where it will generate real results. Improve your day to day discipline of digital marketing–for owners who are already in business and already doing digital marketing. Helps if you also already have your e-marketing vendors, if any. Make the investment of time and money worth it!Best for: Learning but not expert
Photography for Digital Marketing & E-CommerceLearn how to present and photograph your products for highest impact—but simply, at-home, on a tight budget. Hands-on. Presented by Brandi Easter, well known commercial photographer.Best for: learning but not expert
Multimedia for Digital Marketing & E-CommerceGo beyond still photos. Learn the basics of creating, editing, and using multimedia content to market your business. Videography, Animation, Editing basics (Canva, GIMP, Filmora etc.) Practical and interactive, so bring your laptop, pad, and smartphone.Best for: Learning but not expert
Build Your E-Commerce Web SiteHands-on step by step workshop led by a seasoned web developer and marketing experts Peggy Murphy and Sean Peterson. You will finish the workshop with your first version of your own low-cost Squarespace web site.Humboldt State University computer lab, Siemens Hall 118.Best for: New to E-Commerce