North Coast SBDCEureka and Crescent City California

Digital Marketing Intensive (Get Found. Sell More.)

Digital Marketing Intensive (Get Found. Sell More.)

Tuesday, April 20, 2021 12:00pm to Friday, April 30, 2021 1:00pm
100

Deadline extended! Sign up Thursday, April 22nd and pay or submit scholarship request before 4 pm.

Alert: (1) You have to have a web site to benefit. (2) e-Week webinars will be recorded and shared with all registrants.

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Get ready for the return of in-person retail and the summer tourist season. Sharpen your digital practices. Get visitors and locals alike excited to spend money with your business.

Sign up now for our NEW spring digital marketing intensive program! Improve your web presence, keywords, search engine results, and social media best practices. 

Apply by Thursday, April 22nd to get:

  • (1) Audit. A personalized assessment and "areas to improve" report for your web site and social media engagement performed by an experienced SBDC eMarketing consultant.
  • (2) 5 Workshops. Fast, interactive 12-1 pm webinars Monday-Friday April 26-30 answering questions on every aspect of your audit: search engine optimization, key word selection, managing customer reviews, social media channels, and more. These will be recorded and shared with registrants, so don't worry if you miss a workshop or two.
  • (3) Consulting. Up to 10 hours of individual digital marketing or e-commerce coaching afterward.

This is for you IF:

  • You have had a business web site for at least 6-12 months
  • You use Facebook or Instagram to engage customers
  • You are ready to work on your online customer engagement 
  • You are hoping to capture significant revenue during the upcoming summer season

Cost for entire program is $100 and includes digital audit and report, 5 workshops, private consulting. Income-based scholarships available for Humboldt county businesses. Please complete this voluntary, confidential income self-certification form and send to Rowan Seaman at admin@northcoastsbdc.org. We will let you know asap if you qualify.

Method: All webinar sessions will be virtual, using Zoom. You will need a computer, good internet speed, a microphone and speaker. 

Timeline:

  • Monday April 5th - April 22nd: Complete this Audit Application Form asap, by Thursday, April 22nd 
  • Friday, April 23rd: You will receive a customized report within 5 business days, no later than close-of-day 4/23.
  • Monday April 26th through Friday, April 30 from 12-1 pm: join the digital marketing and e-commerce lunch time webinars. 

Workshop Lineup 

  • Monday, April 26 - Your Marketing Roadmap: Understanding & Using Your Digital Audit. Tour of audit. Digital management tools. Optimizing Search & Keywords, part 1.
  • Tuesday, April 27 - Social Media Success: 8 things to do NOW that will grow your following + increase engagement on Facebook & Instagram
  • Wednesday, April 28: Five Steps to Fix Your Web Site. An essential checklist to make your website help your business thrive. Plus Optimizing Search & Keywords, part 2.
  • Thursday, April 29: Up-Level Your E-Commerce. Best practices to grow sales online. 
  • Friday, April 30: Get Loved. Reputation Management Made Simple. Managing your online relationships (Review sites, Facebook messages, Comments, Contact Me form, etc.)

These will be recorded and shared with registrants, so don't worry if you miss a workshop or two.

Madison McLaughlin
admin@northcoastsbdc.org
Zoom Eureka

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.